Commercial Intelligence
Explore league spend, revenue mix, cost structure and media-rights deals across six leagues and their clubs, filtered by season and team.
Open moduleSports business intelligence · India
Turn sports data into better business decisions.
Explore commercial performance, sponsorship opportunities and league economics across Indian sport, in one interactive intelligence platform.
Built for sports organisations, commercial teams and analysts.
Executive overview
IPL · 2024-25
IPL Spend 2024-25
₹16,704 Cr
Total Sponsorship Share
34%
IPL Avg. Attendance
32,000
League spend trend (₹ Cr)
Commercial breakdown
- Media rights (annualised)58%
- Central sponsorship18%
- Franchise sponsorship16%
- Matchday & licensing9%
Insight
IPL - ₹48,390 Cr media cycle, $18.5 bn enterprise value
Live preview using the dashboard's own data. Some series are modelled from published league totals - see Data & Methodology.
- Leagues covered
- 6
- IPL, ISL, PKL, HIL, UTT, PVL
- Clubs profiled
- 61
- Franchises with individual profiles
- Analytical modules
- 8
- Dashboard views, incl. reports & AI
- Cited sources
- 32
- Reports, filings & league releases
Data is compiled from periodic published sources (most recent: 2025 reports), not a live feed.
Why SportsBI
Everything you need to understand the business of sport.
Sports organisations often have to make commercial decisions using fragmented information. SportsBI brings key performance indicators, financial context and commercial insights into a more unified view.
Sponsorship Intelligence
Review sponsor portfolios, sponsorship share and estimated exposure value. Reported deal values are cited; valuations and ROI figures are labelled as modelled estimates.
Open modulePerformance & League Benchmarking
Compare any two teams or leagues side by side on broadcast, attendance, social reach and valuation, and see how results relate to commercial metrics.
Open moduleProduct
Explore the platform.
01
Executive Dashboard
Board-level KPIs, league spend trends and commercial mix in one view, so leadership stops reconciling numbers across spreadsheets.
- Role-based views (CEO, Finance, Commercial and more)
- League, season and team filters
- Cited source on every panel
02
Sponsorship & Commercial Analytics
Partners, audience and reporting in one place, so commercial teams can build evidence-led renewal and pitch decks.
- Sponsor portfolio and share analysis
- Fan and audience breakdowns
- PDF, Excel and PowerPoint report exports
03
CoachBI & Scenario Analysis
Ask strategy questions about the dataset and test what-if levers before committing budget.
- CoachBI assistant over the dashboard data
- 12-lever what-if simulator
- Outputs are illustrative scenarios, not forecasts
Use cases
Built for the people shaping the business of sport.
For Clubs & Leagues
Understand commercial performance, compare business metrics and explore opportunities to improve reporting and decision-making.
Explore Club IntelligenceFor Sponsors & Agencies
Explore sponsorship opportunities, evaluate available exposure metrics and develop evidence-led commercial reports.
Explore Sponsorship IntelligenceFor Analysts & Researchers
Investigate league economics, compare available datasets and understand the trends shaping Indian sport.
Explore Sports DataData & methodology
Insights are only as useful as the data behind them.
SportsBI aims to make sports-business data easier to analyse and compare. Every dashboard panel lists its sources, and every figure falls into one of three clearly labelled categories.
Read the methodology- Reported
- Figures taken directly from published reports, filings or league releases, with a link to the source.
- Estimated
- Club-level values derived from reported league totals using documented weights.
- Illustrative
- What-if scenarios and forecasts that show direction, not predictions.
Pilot
Let's solve a real sports-business problem.
We're looking to work with sports organisations, leagues and commercial teams to validate practical use cases for sports business intelligence.
- 1Identify one real business question.
- 2Agree on the relevant data and scope.
- 3Build a targeted analysis or dashboard.
- 4Review the findings and identify next steps.
Prefer email? samarminhas0737@gmail.com
About
Built to solve real problems in Indian sport.
SportsBI India is being developed by Samar R.S. Minhas, a final-year Accountancy and Finance student at Christ University, Bangalore, focused on sports consulting, management and analytics. The product is shaped by ongoing industry learning, and we're looking for organisations willing to explore pilot use cases together.