Sponsors
ISL · 2024-25 - ISL - broadcast reset from ₹275 Cr/yr to ₹8.62 Cr with FanCode
Contracted Value
8.4%₹480 Cr
Title Deal Value
0%₹160 Cr
Broadcast Reach
6.2%168 M
Digital Followers (all clubs)
8.1%17.5 M
Avg. Activation ROI
3.1%2.6x
Renewal Probability
11%53%
Sponsor Slots Filled
4%84%
Digital Share of Reach
9%46%
Deal value by rights holder
₹ crore
Source: BCCI / IPL (2022–2023); Football Sports Development Ltd (FY20–FY24); Economic Times / Sportstar / SportsMint (2024–2025); Mint, Business Standard (2023–2026)
Audience reach delivered
Millions of viewers, by platform
Source: Star Sports / JioStar (2024–2025); BARC India (2023–2025); Indian Super League (official) (Sept 2025); Viacom18 / JioStar (2023–2025)
ISL sponsor rankings
Ranked by activation ROI
| # | Sponsor | Tier | Deal (₹ Cr) | Impressions (M) | Reach (M) | Engagement | ROI | Renewal |
|---|---|---|---|---|---|---|---|---|
| 1 | FanCode (rights 2025-26) | Broadcast | 8.62 | 96 | 22 | 6.9% | 3.9x | 70% |
| 2 | Puma (club kit) | Kit | 22 | 118 | 31 | 6.2% | 2.9x | 78% |
| 3 | Hero MotoCorp (title) | Title | 160 | 412 | 96 | 5.4% | 2.6x | 40% |
| 4 | Apollo Tyres (club) | Principal | 14 | 74 | 19 | 5.1% | 2.2x | 66% |
| 5 | Viacom18 (rights 2020-25) | Broadcast | 275 | 780 | 168 | 4.1% | 1.4x | 10% |
Source: BCCI press release / Tata Sons (2024); Football Sports Development Ltd (FY20–FY24); Economic Times / Sportstar / SportsMint (2024–2025); Nielsen Sports (2023–2025); RISE Worldwide (Reliance) / Baseline Ventures (2023–2025)