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ISL · 2024-25 — ISL — broadcast reset from ₹275 Cr/yr to ₹8.62 Cr with FanCode

ISL Avg. Attendance

11,8703.6%

ISL Season Attendance

1.93 M14.7%

Peak Match (Mar 2025)

61,5910.7%

Kerala Blasters Followers

7.1 M12%

Clubs in League

130%

Broadcast Reach

121 M5.5%

Avg. Venue Fill

42%3%

Digital Followers (all clubs)

17.5 M8.1%

ISL average attendance by season

Reported attendance vs projection

Source: Wikipedia (league season articles) (2019–2026)

Gender split

Indicative fan profile (estimate)

Source: WPP Media / GroupM ESP (2025); Star Sports / JioStar / BARC India (2024–2025)

Venue heatmap

Modelled fill rate — stand-level data is not published

North Stand
South Stand
East Lower
East Upper
West Lower
West Upper

Darker = lower fill rate

Source: Wikipedia (league season articles) (2019–2026)

Age demographics

% of ISL fan base (indicative)

Source: WPP Media / GroupM ESP (2025); Star Sports / JioStar / BARC India (2024–2025)

ISL viewership reach

Millions of viewers by season

Source: Star Sports / JioStar / BARC India (2024–2025)

Player economics

Published fees and squad budgets, ₹ crore

  • Highest ISL salary band (est.)₹3.5 Cr

    across 1 contract

  • Club ops pool per club₹14.56 Cr

    across 13 clubs/contracts

  • Prize money — champions₹6 Cr

    across 1 contract

  • Foreign player cap spend (est.)₹12 Cr

    across 6 clubs/contracts

Source: IPL, PKL (Mashal Sports), Hockey India League, PVL (2024–2025)

ISL club followings across India

Combined social followings by home city

Mohun Bagan Super Giant · Kolkata, West Bengal · 2.67 M
Kerala Blasters FC · Kochi, Kerala · 7.10 M
Bengaluru FC · Bengaluru, Karnataka · 1.38 M
Mumbai City FC · Mumbai, Maharashtra · 1.20 M
East Bengal FC · Kolkata, West Bengal · 1.81 M
FC Goa · Margao, Goa · 0.95 M
Chennaiyin FC · Chennai, Tamil Nadu · 1.82 M
Odisha FC · Bhubaneswar, Odisha · 0.62 M

Source: Indian Super League (official) (Sept 2025); Wikipedia (league season articles) (2019–2026)

ISL reach by platform

Millions, by season

Source: Star Sports / JioStar / BARC India (2024–2025); Indian Super League (official) (Sept 2025)

Market growth signals

2025 vs 2024, WPP Media

Positive
58%
Neutral
27%
Negative
15%
Digital media spend +24% · 4.4KTV media spend +16.4% · 5.1KSponsorship +7% · 7.9KEndorsements +10.3% · 1.4KEmerging sports share 11% · 2.2K

Weekly AI summary: ISL — broadcast reset from ₹275 Cr/yr to ₹8.62 Cr with FanCode. Digital platforms are carrying reach growth across every Indian league, while in-venue attendance is the slower-moving line.

Source: WPP Media / GroupM ESP (2025); KPMG India (2025)