Fans

ISL · 2024-25 - ISL - broadcast reset from ₹275 Cr/yr to ₹8.62 Cr with FanCode

ISL Avg. Attendance

3.6%

11,870

ISL Season Attendance

14.7%

1.93 M

Peak Match (Mar 2025)

0.7%

61,591

Season Matches Played

0%

132

Clubs in League

0%

13

Broadcast Reach

5.5%

121 M

Avg. Venue Fill

3%

42%

Digital Followers (all clubs)

8.1%

17.5 M

ISL average attendance by season

Reported attendance vs projection

Source: Wikipedia (league season articles) (2019–2026); Sportstar (The Hindu Group) (2023–2026); Indian Super League (official) (Sept 2025)

Gender split

Indicative fan profile (estimate)

Source: WPP Media / GroupM ESP (2025); Star Sports / JioStar (2024–2025); Redseer Strategy Consultants (2024–2025); SportsBI India - Samar R.S. Minhas (2026)

Venue heatmap

Modelled fill rate - stand-level data is not published

North Stand
South Stand
East Lower
East Upper
West Lower
West Upper

Darker = lower fill rate

Source: Wikipedia (league season articles) (2019–2026); Sportstar (The Hindu Group) (2023–2026); Indian Super League (official) (Sept 2025)

Age demographics

% of ISL fan base (indicative)

Source: WPP Media / GroupM ESP (2025); Star Sports / JioStar (2024–2025); Redseer Strategy Consultants (2024–2025); SportsBI India - Samar R.S. Minhas (2026)

ISL viewership reach

Millions of viewers by season

Source: Star Sports / JioStar (2024–2025); BARC India (2023–2025); Viacom18 / JioStar (2023–2025); FanCode (Dream Sports) (2025–2026)

Player economics

Published fees and squad budgets, ₹ crore

  • Highest ISL salary band (est.)₹3.5 Cr

    across 1 contract

  • Club ops pool per club₹14.56 Cr

    across 13 clubs/contracts

  • Prize money - champions₹6 Cr

    across 1 contract

  • Foreign player cap spend (est.)₹12 Cr

    across 6 clubs/contracts

Source: IPL, PKL (Mashal Sports), Hockey India League, PVL (2024–2025); Transfermarkt (2023–2026); Mashal Sports / Pro Kabaddi League (2023–2025); Hockey India / HIL (2024–2025)

ISL club followings across India

Combined social followings by home city

Mohun Bagan Super Giant · Kolkata, West Bengal · 2.67 M
Kerala Blasters FC · Kochi, Kerala · 7.10 M
Bengaluru FC · Bengaluru, Karnataka · 1.38 M
Mumbai City FC · Mumbai, Maharashtra · 1.20 M
East Bengal FC · Kolkata, West Bengal · 1.81 M
FC Goa · Margao, Goa · 0.95 M
Chennaiyin FC · Chennai, Tamil Nadu · 1.82 M
Odisha FC · Bhubaneswar, Odisha · 0.62 M
Jamshedpur FC · Jamshedpur, Jharkhand · 0.48 M
NorthEast United FC · Guwahati, Assam · 0.55 M
Hyderabad FC · Hyderabad, Telangana · 0.41 M
Punjab FC · Mohali, Punjab · 0.24 M
Mohammedan SC · Kolkata, West Bengal · 0.39 M

Source: Indian Super League (official) (Sept 2025); Wikipedia (league season articles) (2019–2026); Mashal Sports / Pro Kabaddi League (2023–2025); Baseline Ventures / PVL (2024–2025)

ISL reach by platform

Millions, by season

Source: Star Sports / JioStar (2024–2025); BARC India (2023–2025); Indian Super League (official) (Sept 2025); Viacom18 / JioStar (2023–2025)

Market growth signals

2025 vs 2024, WPP Media

Positive
58%
Neutral
27%
Negative
15%
Digital media spend +24% · 4.4KTV media spend +16.4% · 5.1KSponsorship +7% · 7.9KEndorsements +10.3% · 1.4KEmerging sports share 11% · 2.2K

Weekly AI summary: ISL - broadcast reset from ₹275 Cr/yr to ₹8.62 Cr with FanCode. Digital platforms are carrying reach growth across every Indian league, while in-venue attendance is the slower-moving line.

Source: WPP Media / GroupM ESP (2025); KPMG India (2025); FICCI / EY India (2025)